Amra Pucarevic

Founder & Learning Designer

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I’m an instructional designer and learning strategist who believes training should be practical, engaging, and built for real people. I’ve worked across Operations, HR, and L&D with brands like Rolex, Richemont, and Laureus Sport for Good — and I’ve seen how the right learning experience can change everything for a team.

I started Underprop to help mission-driven organizations design training that works — no jargon, no bloated budgets, just learning that helps people do their best work.

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My Mission

I’m on a mission to make sure every team and community can access learning that drives real impact—no matter their budget.

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A woman in a black sweater stands at a white desk, leaning forward and looking at her laptop. The desk has papers, sticky notes, and a black marker. Behind her is a whiteboard with notes and sticky notes, and a glass wall with blinds on it.
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My Impact

As an instructional designer and learning strategist, I help organizations turn their goals into meaningful learning experiences that stick.

What a learning designer can do for you…

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Not all training is equal. We transform new or existing content into meaningful learning experiences—combining instructional design, strategy, design thinking, and learning science to engage learners and drive real results.

  • We distill it into streamlined, engaging materials without losing impact.

  • We handle strategy, design, content, and prepare you for the delivery—making sure everything is aligned with your goals and audience.

  • We audit existing programs, identify what’s not landing, and redesign for real results.

  • We bring creative solutions and a learner-centered mindset to every project and team.

Questions about working with me?