Woman focused on a laptop screen, sitting in an office setting with a brick wall background.

Amra Pucarevic

I’m an instructional designer and learning strategist who’s all about making training accessible, engaging, and actually useful. I’m a lifelong learner and proud learning nerd.

My background spans across Operations and HR/ Learning & Development, with experience at global brands like Rolex and Richemont North America, and nonprofits like Laureus Sport for Good USA. I’ve seen firsthand how great training can transform people and organizations.

I started Underprop to help mission-driven teams create powerful learning experiences on any budget.

Let’s chat and see if we are the right fit.

Founder & Learning Designer

How a learning designer can help your project…

Not all training is equal. We transform new or existing content into meaningful learning experiences—combining instructional design, strategy, design thinking, and learning science to engage learners and drive real results.

  • We distill it into streamlined, engaging materials without losing impact.

  • We handle strategy, design, content, and delivery—aligned with your goals and audience.

  • We audit existing programs, identify what’s not landing, and redesign for real results.

  • We bring creative solutions and a learner-centered mindset to every project.

Core Servies

  • Document icon with check mark and magnifying glass

    Audit

    A comprehensive review of your learning content with actionable recommendations to elevate your impact.

  • Graph with upward trend arrow and checkmark icon

    Improve

    Enhance your materials with updated content, visuals, and accessibility improvements to boost clarity and engagement.

  • Illustration of a computer screen displaying a pencil, ruler, and paintbrush icons, representing design tools.

    Create

    Design and develop custom training solutions, from e-learning courses to workshops, tailored to your goals.

  • Speech bubble icon with a green plus sign, indicating add or new message.

    Consult

    Provide expert guidance on implementing and optimizing your training programs for maximum impact.

All Services

Have a question about working with me? Shoot me an email.

FAQs

  • A content creator focuses on making engaging materials—videos, blogs, social posts, or courses—often to inform, entertain, or promote something.

    A learning/instructional designer takes a more structured approach, designing learning experiences that help people build skills, retain information, and achieve real outcomes.

    Big difference? Content creators aim to capture attention, while instructional designers aim to make learning stick.

  • I use a variety of tools to design and develop effective learning experiences. My toolkit includes:

    • Authoring Tools: Articulate Storyline, Rise 360, Adobe Captivate

    • Learning Management Systems (LMS): Cornerstone onDemand, Moodle, TalentLMS, Thinkific

    • Graphic & Video Design: Canva

    • Collaboration & Project Management: Asana, Google Workspace, Milanote

    • Prototyping & Wireframing: Canva, Milanote

    I’m always happy to learn about new tools and up for the challenge of adapting to different platforms based on your project’s needs.

  • Yes, Underprop is a single proprietorship, and I handle all aspects of instructional design personally. This means you’ll always work directly with me, ensuring a consistent and personalized experience. However, if a project requires specialized expertise—such as advanced graphic design or video production—I may collaborate with trusted professionals to deliver the best results.

  • The timeline depends on the scope and complexity of your project. Some projects may take just a few days, while others can take several weeks. During our initial consultation, we’ll discuss your needs, set realistic deadlines, and establish clear expectations. Throughout the process, I’ll keep you informed with regular updates and check-ins to ensure everything stays on track.